I was ‘talking’
with a client k reader
about yesterday’s post
and she said
she’d design her marketing
for interaction
because that is the ‘right’ way.
First, there is no ‘right’ way
for everyone.
There might be A ‘right’ way
for you and your business, however.
Second, forcing yourself
to want something
you truly don’t want
often leads to failure.
If you don’t want interaction
with prospects,
you likely won’t rush
to respond to them.
You are more likely
to be curt and unfriendly
when you DO respond.
That can result
in upset prospects
and fewer sales
than crafting your marketing
for no interaction,
what you TRULY wanted
in the first place.
Be truthful about what you want.
You WILL reveal that truth
eventually.
Lying about it
merely erodes trust.