Often,
the popular advice
given to
writers (business builders)
regarding building a readership (customer) base
is to be ‘chosen.’
Be chosen for a BookBub deal.
Be chosen by a Trad Publisher
for a huge marketing push.
Be chosen by a bestselling writer
to be featured in her newsletter.
I’ve never been chosen
for any of these.
I’ve built my readership over time,
using a variety of means.
This was slow going
but it has given me independence.
I don’t have to rely on
BookBub or a Trad Publisher or another writer
choosing me
in order to sell books.
I have direct access to my prospects.
“While it’s tempting
to seek to be picked
by authorities
and found by strangers,
the more reliable path
is to organize
and connect those
that seek to be part of a tribe,
to establish better cultural norms
and then persist
in making promises
and keeping them.”
Don’t build your business
around a third party choosing you.
Ensure that you can access your prospects/customers
directly.