I have quite a few
brothers and sisters.
We live all over the world
and often it is challenging
to stay in touch.
I tried phoning them.
I’m not a phone person
and many of them aren’t also.
We kept putting off the calls.
I tried emailing them.
Only ONE of my siblings
has a smart phone
(I don’t have a smart phone either).
None of them are email people.
It would take months for them
to pick up their messages.
Text doesn’t work
because they don’t have smart phones.
So I went back to basics
– I sent them letters
via the post office.
THAT worked.
After they read the letters,
they send one back to me.
This is how
it will likely be
for anything you do
– marketing, product releases,
sales, etc.
You’ll try several methods
until you find one
that works for you.
Don’t expect
to ‘get lucky’
with the first method.
And don’t assume
you’re bad
at whatever you’re trying to do
because you don’t get lucky
with that first method.
Try methods
until they work for you.