Know The Big Players In Your Industry

A business writer was asking
for advice
on how to promote
his marketing book.

I mentioned Seth Godin.
The writer asked me
who that was.

I took the writer’s book
off my to be purchased list.

Lacking knowledge
of the big players,
the past and current
influentials
in your industry
does NOT make you look
like you’re an original.

It makes you look
like you’re ignorant
and ill informed.

Know the big players
in your industry.