I’m re-releasing
a series of books.
These books will be greatly revised
and expanded.
Readers of the original books
won’t have
to re-buy these revised books.
I’m giving them
replacement copies for free.
Why?
Because I don’t want these readers
to leave
my community.
EVER.
I don’t want them
to even consider
doing that.
Foregoing sales today
to keep them as readers forever
is a worthwhile investment for me.
(I also want to reward them
for being my first readers.)
Corri Smith,
owner of Black Wednesday,
shares
“It’s a long game
to build community
around your brand,
but it creates
an authentic, long-lasting connection
between your brand and customers.
The best brands fill voids
in their customers’ lives
and as a result
become friends and trusted resources.”
Building a community
is a long game.
It will likely involve
short term sacrifices.
Prepare for that.