Your business is doing
VERY well.
Yay!
This is what everyone
has been working hard
to achieve.
It is tempting
to not change anything.
Why mess with success?
If you change something,
you might ‘destroy’
your momentum.
So you coast…
until you are no longer
successful.
Then you scramble
to innovate again…
except you no longer have
the attention of the media
or the excitement of your customers.
You also don’t have the cash flow.
I see this happen
in the Romance Novel Business
again and again.
The BEST time to innovate
is when you’re doing well.
Sure, keep your successful product line
but add to it.
Try new things.
Keep the excitement alive
and the momentum going.
Innovation should never stop.
What innovation
are you currently working on?