A writer asked me today
why my readers are such
happy, generous people.
Her readers complain…a LOT.
Her readers complain
because she complains.
She talks about books she hates.
She attracts the haters.
My readers are happy people
because I try to only post
happy things.
I talk about books I love.
I attract the lovers.
Want customers who pay full price?
Don’t talk about sales.
Talk about getting the product FIRST
or some other angle.
Want customers who will forgive a mistake?
Promote free upgrades
as your product/service improves.
We attract the customers
we deserve.
If you’re not happy with
your customer base,
look at your marketing.