Some people scorn
folks who play
the lottery.
They see it
as throwing money away.
They ridicule lottery players
as being bad at math.
I don’t see much difference
between selling lottery tickets
and selling romance novels (my product).
We’re both selling dreams.
We’re both selling escape.
For a couple of dollars,
lottery players can dream
for a week
about winning the lottery,
about doing everything
they ever wanted,
having no financial restrictions.
For three dollars,
readers can buy a romance novel
and escape the world,
live another life
for a day or two.
They can go on adventures.
They can dream.
Dreams are powerful,
so powerful people are willing
to pay for them.
Does the business you’re building
sell dreams?