I can’t compete
in the Romance Novel Business
based on price.
There are thousands,
maybe millions
of writers who are willing
to give their books away.
To price lower
than these writers,
I’d have to PAY folks
to read my books.
I compete on value.
I write stories
readers will re-read.
It will give them
that much enjoyment.
“Low price is the last refuge
for marketers
who don’t have the patience
or guts
to demonstrate value
for those that need it.”
For small businesses,
it is challenging to compete
on price.
It is much easier
(but not easy)
to compete on value.