Crunch The Numbers

One of the most successful ways
of promoting a book
is using Amazon’s Marketing Services.
This is a pay per click set up
with writers/publishers bidding
for placement,
the highest bid winning.

The issue with this is…
most writers aren’t business people.

A writer asked a group of writers
what their highest bids were.
TWO out of the three hundred plus
writers answering
had a calculation to back up their bid price.
(And, as a businesswoman,
I would use
neither of those calculations.)

Many of the high bids mentioned
would result in losses
for those writers.
With the state of the market,
I doubt they’d ever recover
the money spent.

If you want to be successful
in business,
you have to crunch the numbers
(or have the numbers crunched
for you).

Published
Categorized as Marketing