When I write (design)
my books (products),
I have a ‘perfect’ reader (customer)
in mind.
I’m writing the book
for her.
(If I was writing it
for myself,
it would be
way too weird
to ever be published.)
Ali Mahvan,
CEO of Sharebert,
shares
“You’re not starting a company
to build a product for yourself.
You’re starting a company
to build a product for your customers.
Customer feedback has driven
every major design
and experience decision
throughout the building
of the Sharebert app,
and is our number one metric
for design.”
You’re designing
your products or services
for others.
Keep these future customers in mind
during the process.