A writing buddy
approached a designer
and asked for an item
to be crafted
specifically for her readers.
The designer thought
it was a great idea,
such a great idea
that she immediately crafted an ad,
offering that schwag
to EVERYONE.
If you have an unique idea
for schwag,
demand exclusivity,
at least until
you distribute the schwag
to your own customers/prospects.
If you’re a designer
and you’re approached
by someone
with an unique idea,
don’t be a d*ck
and offer that idea
to everyone
without their permission.
(shakes head)
I can’t believe
I have to post about this.