Successful business builders
are problem solvers.
They are giving their target market
solutions.
This applies to
the Romance Novel Business also.
The big problem
Romance Writers solve
is a reader’s need to escape.
That is why the push
for more realism
by Romance Novel haters
is rejected.
More realism in our products
lessens our customers’
ability to escape.
It solves that problem
for them
more ineffectively.
Jen Rubio,
co-founder of Away,
shares
“…be really specific about
why you’re doing it
and what problems you’ll be able
to solve in a meaningful way
for your customers;
don’t start a business
just because you think
you have have a great idea.”
Choose a great idea
that solves one of
your target market’s problems.