I believe in my brands.
I might not be
my ideal customer
but I believe
in the products/services
I bring to them.
I sell Romance Novels
because I personally believe
in love, hope and optimism.
Yes, I would like to make a profit
but I would believe
in these three things
even if I didn’t sell romance novels.
“…some of the best,
most effective brand building
is founded on authenticity.
Your brand is you.
It’s your employees.
It’s your customers,
and it’s also how your staff
works together
to deliver great service.”
Build a business and a brand
you can personally believe in.