In this
‘Everything is Fake News’
world,
it is tempting to dismiss
statistics and facts completely.
Why quote statistics
if no one will listen to them?
Because they WILL
listen to them
IF the statistics are paired
with a gripping, convincing story.
“Since we’re humans,
statistics don’t change minds.
It’s the story we tell ourselves
(and others)
that do.
Statistics are merely
a consistent and reliable way
to tell yourself a story
that’s actually useful and resilient.”
Statistics paired with
a great story
is powerful.
Use that combination
whenever possible.