Lifetime Value

I’m re-releasing a shorter story
this month.
Each sale of the story
will earn me 35 cents.

The story has a new cover.
That’s the only change.
But some readers
who have purchased
the story previously
want that new cover.

So I’m giving it to them
for free.

Forgoing the 35 cents now
will earn me $2 in September
(my next release),
$2 in November
(the release after that),
$2 with every other release.

I’ll likely have a reader (customer) for life.

As Seth Godin
shares

“Compounded over time,
little things become big things.”

When making decisions,
look at both the short term
AND
the long term consequences.

Published
Categorized as Sales