My Romance Novel business
flipped from a failure
to a success
when I finally figured out
what I was truly selling
– an emotional connection.
That was what readers (customers)
were buying.
That was how they determined
if a book was good or not.
Anyone could tell them a story.
Only a rare few could tie them
emotionally to a story.
“I was reading a lot
of Thomas Friedman
on globalization.
He makes it clear that
it’s not good enough
to be average anymore,
or even good.
You have to stand out in some way.
You have to layer your core competency
with effective communication.
Emotional connection is becoming more valuable,
not less.”
My customers buy
because of emotional connection.
I suspect that’s why
your customers buy also.