I have core marketing material
I post on every type of social media.
When I have a book release,
for example,
I will post the cover, blurb and buy links
everywhere.
But I also ensure
I have unique material
on each type of social media.
Facebook, for example,
has stories about my day.
Instagram has photos
of libraries all over the world.
My blog features the detailed research
I’ve done for my stories.
This encourages readers
to follow me everywhere.
“Bestselling author Sylvia Day
recommended authors
analyze their engagement data
on each social channel
to determine what content
users engage with most.
For example,
your fans on Facebook
may be interested in
seeing updates
about your writing process,
whereas your Twitter followers
might prefer reading your commentary
on TV shows they also enjoy.
If you engage with fans authentically
with content they care about seeing,
they’ll be excited to learn more
about your newest books
when you announce them.”
Promote differently
on different social media.