When many of us think of gamers,
we think of an angry middle aged guy
playing in his parents’ basement,
having no life
and little else to do.
That stereotype isn’t true.
The interactive mobile game
Pokémon GO
was a huge success from day one.
Which target market made it
that success?
The average early adopter
was a 25 year old
college educated woman
earning $90,000 a year.
When the average person
thinks of a Romance Novel reader,
they picture
a middle aged, uneducated housewife.
The average Romance Novel reader
looks very much
like a Pokémon GO early adopter.
She’s educated and earns a high income.
Ensure your target market exists
and isn’t merely some outdated stereotype.