Every time
a discussion starts
about marketing and promotion,
at least one writer
(Romance Novel Business Builder)
says she is waiting for
the ‘big hit’
before spending money
to promote her books.
She thinks
she’ll magically get a rush
of sales
without any promotion.
That’s not how it works.
We have to promote
our products
to gain sales.
“It’s tempting to decide
to make a profit first,
then invest in training,
people, facilities,
promotion, customer service
and most of all,
doing important work.
In general, though,
it goes the other way.”
The investments come first.