Seasonality affects
almost every business.
In the Romance Novel eBook Business,
the first 24 days of December
and the entire month of August
are low sales times.
I don’t release new books
during that time.
I tend to promote my products hard
before and after these dates,
and I promote less
during the dead times.
Business builders
in other industries
do that opposite.
Franco Francese,
owner of Mattone
Restaurant and Bar,
shares
“During the slow summer months,
we increase advertising
with digital and print advertising,
as well as public relations.
We use OpenTable for reservations,
which entices customers
by providing them
with points for
booking through this service.”
Figure out the seasonality
of your business
and then test methods
to ensure you’ll survive
the low sales times.