One of my writing buddies
(business building buddies)
likes the big one time projects.
She writes high concept books
(products)
that could do very well
or do very poorly.
She creates a big
marketing splash with a book release
and then she moves to
the next project.
She makes a great living
with this type of business.
I like regular releases.
I write series of books
that increase in value add
to readers (customers)
with each new book.
I market a little bit
every day.
I make a great living
with this type of business.
Products might come
or go
but your personality
will remain fairly constant.
If you’re a big splash type of person,
build a business that benefits
from that strength.
If you’re a little bit every day type of person,
again, ensure the business
you’re building
takes advantage of that.
Build your business
to match your personality.