A writing organization
I belong to
is discussing
how to have more writers of color
as finalists
in their contests.
They’re discussing judging
and aspects like that.
I asked how many writers of color
entered.
They didn’t know.
If there are no writers of color
entering,
it doesn’t matter about the judging.
They won’t have any writers of color
as finalists.
Sales is the same way.
If you have no one looking
at your products/services,
you’ll have no sales.
It doesn’t matter
how great the closer is.
When there’s an issue
with the bottom of a funnel,
start looking for reasons why
at the top of the funnel.