Many business builders
want their product/service
to go viral.
They want customers to talk about
and sell their products/services
to other people.
They tell me
it is ‘free’ promotion.
It isn’t free.
The cost of going viral
is taking risks.
It is producing a product/service
that is special or extreme
in some way.
The goal is to have
more people love
the difference
than hate it.
But there’s a very real possibility
that EVERYONE will hate it.
Going viral
isn’t merely luck.
It is a calculated risk.
Are you prepared to take
that risk?