Some writers craft their own covers.
They believe readers are buying the story.
That’s the true product.
It shouldn’t matter what the cover looks like.
They don’t realize that a quality cover
is the first piece of proof
their promise of a quality story
will be kept.
If the cover doesn’t keep this promise,
readers feel it is unlikely
the rest of the product will.
“The first promises kept
are hints that you will keep
future promises.
Putting people on endless hold,
bad voice trees,
live chat that isn’t actually live,
an uncomfortable chair
in the waiting room,
a nasty receptionist,
unclear directions to your office,
bad line management…
all of these things escalate stress
and decrease trust.”
Keep your promises to customers.