Have a product
that wows during demonstrations?
Consider taking those demonstrations
online
with instructional videos.
As with live demonstrations,
it is important to make them brief
and entertaining.
Also
Jason Hsiao,
co-founder of
Animoto,
shares
“Unlike a theater-going audience
where you know people
will watch a movie
until the very end,
viewers of online video
have a much shorter attention span.
So start with
what’s most important
and ensure people see
what the end state can be.”
Consider instructional videos
for products that wow
during demonstrations.