Successful business builders
ARE storytellers.
We should be able to
pitch our business, our products,
our services, ourselves
in three lines or less.
We should evoke emotion
in our marketing material,
be able to reach prospects
with our words,
with the images we choose.
“I have always been fascinated
by the intersection
between storytelling
and entrepreneurship.
Entrepreneurs
who make a difference
are, in effect,
professional storytellers.”
How to do this?
Practice.
Every story I write
undergoes at least 6 rounds of revisions.
The story for our businesses,
for ourselves,
will likely require more
fine tuning.
This is party season
in many parts of the world,
an ideal time to test
our stories.
When we tell people
what we do
(the usual party question),
do they want to hear more?
If the answer is ‘yes,’
our stories are working.
Perfect your story.