I don’t send holiday cards
in December.
They get lost
in the flood of other cards.
In 2018,
I plan to send cards
mid-year,
a time few people
receive cards.
The cards I send
will be keepsake cards,
cards I will only give out once,
cards I hope readers (customers)
will keep.
Jessica Natale Woollard,
in the November/December
The Costco Connection,
shares
“Choose a card
that’s refrigerator-worthy.
If it remains on display,
the recipient has more time
to develop an emotional connection
with you,
and research shows that
emotionally connected customers
will be more profitable
to your business.”
Choose a card
your customers/prospects
will want to keep
forever.