Normally, I’d suggest
going live with
Christmas-themed promotions
after Thanksgiving.
Not this year.
My main products are eBooks,
luxury items
people don’t buy as gifts for others.
I know thoughts have turned
to Christmas and gift buying
when my sales plummet.
Usually that is around US Thanksgiving.
This year, it was on November 13th.
I have theories about this,
that folks are trying to escape
the stress of politics, social upheaval, etc.
but the key thing is…
it happened.
Big companies likely can’t react
fast enough
to capitalize on this early start.
Small business owners can.
We can send out our flyers,
our cards,
change our store fronts,
throw ourselves into
the Christmas spirit now.
‘Tis the season
for Christmas promotions.