I have a vision
for each of my writing (brand) names.
Readers will ask me to write
something different,
something outside my vision,
because that’s
what other writers are writing,
that’s what is popular right now.
I resist this.
I’ve been in the business long enough
to know that what is popular
constantly changes.
If my writing (brand) names
constantly change,
they will stand for nothing.
Andrew Keyt,
in the
May/June 2017
The Costco Connection,
shares
“In order to
establish true credibility,
you must learn to do
what’s right,
not what’s popular.”
“…doing what’s right
means having a vision
and sticking to it.
When it comes time
to make a critical decision,
lean on this vision;
it will point you down
the right path.”
Stick to your vision
(unless you KNOW
this vision isn’t working).