Writers change
business names
quite often.
If a series flops
or the market changes,
we re-invent ourselves.
Often we don’t want
our readers to follow us.
We’re looking for different readers.
But sometimes we do.
In that case,
we’ll often forward
the old websites
or social media accounts
to the new one.
For months or longer.
I’ve been forwarding one
for well over three years.
Aaron Price,
CEO of
Propelify,
shares
“Have clear and consistent
messaging on email,
social and web channels
for at least several months
prior to the change
so that people don’t get confused.
We changed our name
from Propeller,
and even though
it’s only three letters different,
some people were confused
by our new name.”
You’ve spent time
building your previous business name.
It will take time
for customers to become
accustomed to the new one.
Give them that time.