KFC has produced
a free romance novella
in time for Mother’s Day.
The fried-chicken-loving
bodice-ripper cover,
the use of Colonel Sanders
as the unlikely hero,
the fantastic puns
has garnered KFC coverage
from almost all media.
And buddies tell me
it is a solid story,
a bit over the top
and heavy on the purple prose
but they expected that.
It does
what KFC wanted
it to do
– it increases brand awareness
and
it makes their customers smile.
The price to produce?
For the eBook,
with paying a ghostwriter,
cover artist,
formatter,
likely less than $5,000 U.S.
As business builders,
we don’t need
a gazillion dollars
to create a successful marketing campaign.
All we need is creativity.