April Fool’s Day

I don’t like April Fool’s Day.
I don’t participate in it.
I tend to avoid social media,
TV, newspapers today.

Why?

Because April Fool’s pranks,
tricking people,
erodes trust,
trust that I might have spent
YEARS
building.

‘If k has the ability
to fool me once,
she can fool me again.’

‘Why IS k so good
at fooling people?
She must have practice.’

And no one feels good
about being fooled.
They feel stupid.
Their confidence takes a beating.

It doesn’t matter
how funny the prank is.
It is at the expense
of someone else.

I want my brand,
personal and business,
to be associated with
feeling good,
feeling confident.

Think before engaging in
an April Fool’s prank.