I don’t feel right
unless I have a book
(a product)
available for pre-order
(waiting to release).
New Product Development
in today’s constantly changing world
is a continuous process.
Very few companies
can release one product
and that’s it
and expect to be successful.
Even Coca-Cola launches new products
every year.
What does this mean?
You should consider
always having new products
in the development funnel.
They don’t have to be your focus.
That should be your current product.
But you might wish to
slowly push them ahead.
You will need a next product
eventually.
Incorporate that in your plans.