If I don’t interact
with readers,
I don’t sell books.
Usually my sales funnel
looks like this…
I post marketing.
A reader makes a comment
about that marketing.
I respond to that comment.
She buys the book.
My reply is an important part
of the process.
If I don’t reply,
the reader doesn’t buy.
This is the same
now that I’m selling
thousands of books
as it was
when I was selling
hundreds of books.
The only difference is
when I post marketing,
more prospects comment on it.
Laurie DeJong,
Founder of
LDJ Productions,
shares
“The best way I’ve found
to build the business
is [knocking on doors].
When I say ‘knocking on doors,’
I mean really, really pursuing them
and leaning on industry newsletters,
finding names of people,
and then just emailing them
and following up every other week.
I was trying to be
as persistent
as you could be
without getting annoying.”
The knocking on doors
never stops.
Embrace that part
of the process.