Readers in my niche
are buzzing about
my most recent release,
calling it different, exciting, new.
It IS
different, exciting, new…
for that niche.
In other niches,
it has been done.
I learned this trick
in my consumer product days.
Study the products
that were excitingly different and successful
in other industries.
Figure out the core reason
customers were raving over that product.
Then apply that to our own industry.
That’s a success cheat
and it often works.
This is why I recommend
that you stay current
with other industries,
especially entertainment fields.
Look to other industries
for new product development
inspiration.