Things don’t always
go as planned.
Disasters happen
while we’re building our businesses.
These incidents
have to be communicated.
Bruna Martinuzzi,
Founder of
Clarion Enterprises Ltd.,
shares
“If you are delivering bad news
to an executive audience,
don’t waste time in preambles.
When an audience hears bad news
in midstream,
it may have a negative emotional effect.
The audience may feel that
they have been set up,
and no one likes to be
caught by surprise.
Get to the point quickly.
Follow up with
a recommended solution.”
Odds are
people know
about the disaster.
Address it quickly.