We often have a plan
for our branding.
I know I did
when I first started
one of my pen names (brands).
Sometimes the target market
has a different branding
for us.
I fought the pen name’s different branding
for almost a year.
I didn’t win.
I finally accepted the market’s branding
and worked with it.
Now, I own it.
Carrie Fisher
had a similar branding issue.
It didn’t matter
what else she did.
She was always seen as Princess Leia.
“I’ve been Princess Leia
all these years,
not just when
they remade the movie.
You know,
there’s no getting away from it,
so you’d better make peace with it.
And I was never at war with it.
I choose to see it as a positive
and I do see it as a positive now.”
Work with the branding
the market has given you.