Like listens to like.
Like buys from like.
That’s why it is great
to have diversity on our sales teams.
“I found that it is possible
to cause people
to use less harassing language.
This change seems to be most likely
when both individuals
share a social identity.
Unsurprisingly,
high status people are also more likely
to cause a change.
Many people are already engaged
in sanctioning bad behavior online,
but they sometimes do so in a way
that can backfire.
If people call out bad behavior
in a way that emphasizes
the social distance between themselves
and the person they’re calling out,
my research suggests
that the sanctioning is
less likely to be effective.”
Emphasize how you’re the same
as your customers,
not how different you are.