I get approached
by many folks
wanting help with their business ideas
or their novels.
About 85% of these folks
aren’t serious.
How can I tell?
Because they haven’t done
the work.
They haven’t thought
about the details,
ANY details,
but particularly the ‘how.’
They talk about generalities.
Using a political example…
“I’m going to build a wall,
a big wall,
and make Mexico pay for it.”
They haven’t thought
about how they’d make
Mexico pay for it.
Another political example…
“I’m going to reduce
migration to the UK.”
When folks ask how,
they don’t have
a solid answer.
Why?
Because they never plan
to do any of this.
They aren’t truly invested
in their projects.
When we’re truly excited,
truly invested in a project,
we think about the ‘how’.
We envision it.
We dream about
who will be on our team.
We investigate the competition.
We price out office space
and thumbtacks and a zillion other things.
We might not have the details
on the right things
but we have details on some things.
Our ‘how’ might have some holes in it
but we have a ‘how.’
Your time is valuable.
If the person pitching
isn’t truly interested in her/his project,
why should you spend time on it?