A loved one, Super Sales Guy,
is facing a reorganization
in the company
he sells for.
Industries are being
redistributed.
Every sales person is vying
for the biggest target market
in their geographical area
– the banks.
Super Sale Guy
is vying for that target market also.
But he is also vying hard
for the number two target market
– insurance
and NO ONE else is.
He is the only sales person
to request that huge target market.
He has zero competition for it.
I’ve seen this
in the Romance Novel business.
Writers fiercely compete
for the number one niche
in a subgenre.
The number two niche
has very few competitors
and almost as many prospects.
Consider the number two market.
It might earn you more sales
than the number one market.