One of the reasons
I moved from
publishing with
a large New York publisher
to
self-publishing
was because the NY publisher
wasn’t changing quickly enough for me.
They wouldn’t allow me
to write diverse characters,
characters readers were demanding.
They wouldn’t allow me
to use the latest marketing techniques.
They weren’t giving me
innovative covers.
My writer brand
looked dated.
It looked irrelevant.
I had to leave that big publisher
or my brand would die.
Tom Weldon,
chief executive of
Penguin Random House UK,
shares
“We feel very strongly
about diversity in publishing.
For me it is a real problem
when we don’t reflect the society
we live in.
It’s not good for books,
or culture,
or commercially.
We are going to become irrelevant.”
If you’re competing against
large companies
(and most of us are),
know that
many of these big companies
aren’t changing quickly enough
for their customers.
Eventually that lack of change
will become intolerable.
That big company will become irrelevant.
As a smaller business,
we, however,
CAN change at the pace
the customer seeks.
Embrace change.
Reflect your customers and prospect.
Be the relevant choice.