Some of my readers
only read 3 star reviews.
If the book only has
4 and 5 star reviews,
these readers won’t use reviews
as part of their evaluation process.
“When a business’s photos
are a bit too retouched,
their online reviews
are a little too good to be true
and they suddenly amass
a groundswell of
social media fans overnight,
it can be a lot like catfishing.
These actions might initially
seem like good ideas,
but they can leave behind
a whiff of incredulity,
which may put
your reputation at risk.
When your online persona
accurately reflects
the customer’s experience
in the real world,
customers may find you
more endearing
and may be more likely
to frequent your business.”
A few 3 star reviews
or other slight imperfections
might increase your sales.
Don’t stress about them.