CoverGirl announced
that they finally have a CoverBoy,
a guy representing their brand.
Finally
because almost every guy
on TV
is wearing makeup.
Every singer on stage
is wearing makeup.
They have been
wearing makeup
for decades.
With YouTube and social media,
the number of men
wearing makeup
has increased
even more.
Yet CoverGirl is only NOW
marketing to this huge target market.
I suspect in your industry,
there’s a huge target market
being ignored by the big businesses also.
The opportunities are there.
Look for them.