I saw an ad on TV
for a travel site
promoting a Vegas experience.
Are you a foodie?
They’ll put together a package for you.
Are you a high roller?
They’ll do that also.
You’ll spend your trip
living another person’s life.
I thought this was brilliant.
Then I went to the site
and realized
the TV ad didn’t tie into the actual product.
They weren’t selling an experience.
They were recommending hotels.
That’s it.
An experience is EVERYTHING.
It is a great way
to work with other vendors,
to share promotion,
and give customers
a full experience,
from costumes to events to hotels.
As a romance writer,
I sell experiences
in a less comprehensive way.
I have a core product – my novels
and I build around that.
I indulge in character play
in which my readers can interact
with my characters.
Some of my writing buddies
have teamed with make up companies,
with car companies,
with cities where their books are set.
Consider selling an experience
rather than a product.