Many of the customers
for my romance novels
are on Facebook
but not everywhere on Facebook.
There are groups that
have my type of readers
and there are groups that don’t.
Spending time in the groups
that don’t have my type of readers
sells no books.
Spending time in the groups
that have my type of readers
sells quite a few books.
“Finding out
where your customers are
and where they get their information
can help inform
what methods you can use
to effectively reach them.
An awesome billboard in the city
may not do you any good
if your customers live and
work in the suburbs.
Social media
can be the same way.
Consider marketing
where your customers spend time.”
Find out where your prospects are
and market there.