The bestselling book isn’t
usually the best crafted book,
the book that is
well researched,
well planned,
100% logical.
It is almost always
the book that tugs
at some emotion,
that reflects how we feel
or how we want to feel.
As political parties are discovering,
when emotion is pitched
against logic,
against facts,
against reality,
emotion almost always wins.
Remember that
when marketing
your product, service, brand.
Sure, supply the facts
but concentrate
on the emotion.
Emotion sells.