One of my writing buddies
recently held a reader (customer) poll,
giving readers
a choice of two titles
for her next story (product).
Sounds like a great idea, right?
It wasn’t.
At first, readers were super excited.
They voted.
They asked friends to vote.
There was quite a bit
of buzz around this poll.
Results were tallied.
Approximately 60% of readers
loved Title A.
40% of readers
loved Title B.
My buddy announced that
Title A would be the book’s title…
…upsetting 40%
of her readership (customer base).
Think before hosting
polls and contests
that might influence
how customers feel about your products/services.