In the writing world,
we often talk about ‘voice’,
the distinctive way
writers tell stories.
Every writer has
a unique voice.
I tell a story
in a way
no one else does.
I use certain words.
I have a certain rhythm
to my sentences.
I’m drawn to certain topics.
The most recognizable brands
have a marketing ‘voice’
that is as unique.
I can recognize
an Apple ad
without seeing the logo.
A Coca-Cola ad
is very different
from a Pepsi ad.
Your marketing
should be very different
from your competition’s.
“Simple test
for brand marketing:
If I can substitute
one company for another
and have the ad
still make sense,
it’s not a good ad.”
Have a marketing ‘voice’
that is as unique as your company is.