Most successful innovations
are small steps,
not giant leaps.
Why?
Because people don’t like change.
They’ll resist big changes.
They MIGHT embrace small changes,
products or services
that are only a little bit different
from the products or services
they are already buying.
“Human beings are
pattern-matching machines.
Changing our beliefs, though,
is something we rarely do.
It’s far easier to sell someone
on a new kind of fruit
than it is
to get them to eat crickets,
regardless of the data
you bring to the table.”
Consider small innovations.